Joel is a highly respected Accredited Practising Dietitian and Accredited Nutritionist, widely known as "The Nutrition Guy". He is an expert in biomedical sciences and has a keen ability to create evidence-based health communications. Joel assists food brands and businesses in effectively communicating their nutritional messages to their customers, promoting meaningful change in their dietary habits.

In addition to his professional pursuits, Joel is a passionate food enthusiast and enjoys experimenting with new recipes in the kitchen. He has a talent for making complex nutritional information accessible to the general public, regularly contributing to health publications, and writing a blog. Joel is a sought-after speaker, delivering presentations on nutrition to corporate organizations, medical and nutrition professionals, and sporting bodies. He is committed to helping others lead healthier lives through better nutrition and strives to communicate important messages in an engaging and digestible manner.