Svitlana, also known as Izolda, was born in Ukraine and lived there for most of her life before relocating to the United States in 2010. She is now a resident of Brooklyn, New York, and works as a software developer. Svitlana has a passion for creating and enjoys decoupage, cross-stitching, and altered art. In 2009, she discovered scrapbooking and cardmaking, which quickly became one of her favorite hobbies. She created a blog as a platform to share her creations and has since expanded the content to include posts about life in the United States and her experiences in New York City. Svitlana has a preference for a clean and simple style in scrapbooking and cardmaking.
The channel features tutorials on handmade cards and the creator is a big enthusiast of various cardmaking techniques. Each video typically showcases a specific technique.