The Flexitarian is a website that encourages people to eat less meat for both their health and the environment. The founder's personal experience with vegetarianism led to a focus on animal welfare and the environmental impact of meat production.

The site provides recipes for vegetarian, vegan, and plant-based dishes, as well as advice on how to reduce meat consumption and source it from humane and organic farms. The goal is not to eliminate meat entirely but to inspire positive changes in diet and lifestyle toward a plant-based diet.