Holly, a mother of three boys and a former participant of the 2011 Great British Bake Off, is the author of the blog titled "Normal Mum." The purpose of the blog is to document the recipes she uses, primarily for personal record-keeping purposes, but also to make them available for others who may find them useful. Holly's recipes are mostly composed of ingredients that she already has in her cupboards, fridge, or freezer, which means that they do not require a trip to a specialist market or shop to find rare or elusive ingredients.
Holly has a laid-back and relatable tone in her writing and considers her blog to be a platform for sharing her love of cooking and baking with others. She believes that her recipes are straightforward and accessible to all, regardless of their skill level in the kitchen. In her spare time, Holly enjoys reading cookbooks in bed with a glass of red wine, which she finds to be an excellent way to unwind and relax.