The London Mummy is an online lifestyle destination founded by Lucinda Robins, a busy mother of three children aged 11, 9, and 7. This website is dedicated to helping busy moms in London and the South stay up-to-date on the latest business, events, interviews, fashion, and interior design.

In addition, the website offers lifestyle advice to moms on a range of topics, from fashion to starting a business. Lucinda shares amusing anecdotes of being a mother, and provides useful and practical recommendations. Nowadays, the website covers all aspects of family life, including where to go on holiday, how to host a birthday party, which nanny service to choose, and what to cook for dinner. It also offers style, travel, and interior suggestions that are tried and tested by Lucinda herself.

Furthermore, Lucinda assures her readers that all opinions on the website are her own. The website has grown from a place of trust and authenticity and Lucinda aims to maintain this integrity as the website continues to evolve.