Ju Ann is a mother of two young boys and has a passion for beauty products. She considers herself to be a "nutjob" when it comes to her love for such products. Through her platform, she shares her personal experiences, insights, and inspiration to help herself and others become better and happier women and parents, from the inside out.

Ju Ann's aim is to create a space where women can come together and exchange ideas and knowledge that could help them achieve their goals in life. She believes that by sharing her experiences, she can inspire other women to become better versions of themselves. Her primary focus is on personal growth and self-improvement, both as a woman and a parent, and she is dedicated to achieving this through her online presence.