The blog is authored and curated by Nicole, who has been a vegetarian for over 25 years and has been sharing her recipes on the internet for a long time. Oh My Veggies is a global and searchable directory that features a comprehensive guide to vegetarian dining and health food stores. It includes information on vegetarian and vegan restaurants, natural food stores, vegan bakeries, organic produce farms, delivery services, fair-trade shops, vegan shops, and vegetarian travel accommodations. Additionally, she offers information on nutrition and wellness, low-fat and vegan recipes, raw food living, famous vegetarians, and other vegetarian issues.
Nicole also hosts a vegetarian food blog that focuses on easy recipes made with fresh, seasonal ingredients. The platform prioritizes simplicity and accessibility, aiming to share delicious meal ideas that anyone can make, from novice cooks to experienced foodies. Oh My Veggies is not about the politics of vegetarianism, but rather a space dedicated to cooking and bringing people together through their love of food.