Paulson founded this website in 2010 with the intention of keeping a record of their home decor and crafting projects. At the time, this was before the widespread popularity of Pinterest, and thus Paulson saw a need for a personal platform to document their projects. In 2011, the focus of the blog expanded to include family-oriented content.

However, after four years under the original brand, Paulson felt the need for a change and more clarity regarding the direction of the blog. Bre Pea is dedicated to all aspects of the DIY and creative lifestyle, including thrifting, crafting, and family adventures. All of these themes can be found in the content published on the blog.