The Momtrends channel is a site designed for women who are interested in fashion and style. It is curated by Nicole Feliciano, who has an exceptional ability to spot the latest trends in the industry. Her experience working in the fashion sector for over a decade, including her stint as a buyer at Ralph Lauren in 2003, has enabled her to develop a keen sense of style.

After a year of traveling around the world in 2004, Nicole Feliciano returned home and desired to settle down and start a family. However, she was not willing to leave her love for fashion and style behind. As a result, she launched Momtrends in 2007 to share the best of motherhood while keeping up with the latest trends. She has since built an outstanding team of women to help grow the business, but she remains an enthusiastic leader. Nicole is married with two teenage girls and attended Vanderbilt University in Nashville, TN. In her free time, she enjoys running, skiing, reading, and planning her next big adventure.