Lea-Ann Germinder, along with her teams, has published numerous posts on this site since 2000. The website was initially created as a resource for freelance journalists to find good news about veterinary medicine and to promote the great work of cat and dog writers. Over the years, it has become an industry phenomenon and has outlasted many other pet-related websites. Germinder’s extensive work with journalists and content development background makes her a suitable fit for the site.
Germinder become involved in collaborating with boarded veterinarians and groups to create impactful campaigns. Germinder has also worked extensively with pharmaceutical companies on vaccines and pharmaceutical product launches, pet food companies, pet insurance companies, and a host of veterinary organizations. She has spoken about digital engagement and storytelling to diverse audiences, including international master’s degree students, fashion students, veterinary practitioners, and authors.