Nicole welcomes viewers to her channel where she creates healthy vegan recipes, shares easy meal ideas and grocery hauls, and posts vlogs like the What I Eat in a Day video to demonstrate how easy, practical, and delicious it can be to eat more plants. She hopes that her videos will inspire her audience to get into the kitchen and enjoy the simple things in life, such as a good meal or a cozy night at home. She serves as a one-stop shop for all the recipes she shares on her channel. Nicole will be posting her weekly recipes on the blog so that her audience can easily access them whenever they like.

Nicole is a vegan since 2016, and she never thought she would be vegan because she believed that vegans were restrictive and missing out on some of life's greatest pleasures. However, she now loves the vegan lifestyle and knows that switching to a plant-based diet is one of the best decisions she has ever made. Her goal with her blog and everything she does is to showcase how delicious, easy, and practical it can be to eat more plants. She emphasizes that it is not about perfection, deprivation, or following rules, but about eating well and enjoying really good food in a way that is doable and fun despite a busy schedule. Her recipes are fast and easy and can be made with minimal effort on a cozy night in or served to guests on special occasions.

Nicole uses ordinary, everyday ingredients such as oats, bananas, broccoli, sweet potatoes, chickpeas, and almonds, and stresses that a healthy vegan diet doesn't have to be made up of pricey superfood powders or other luxury ingredients. Nicole's love of cooking, simple, everyday cooking.