Rose is a South Korean-born individual who grew up in Canada. She first made her mark on the online world in May of 2015 with her initial "Cheap Lazy Vegan" video on YouTube. At the time, Rose was residing in London, UK, and sought to share her personal thoughts and beliefs about veganism, as well as provide affordable and easy vegan meal ideas.

Her goal was to demonstrate to the world that vegan food can be both economical and tasty without sacrificing quality. Rose aspires to make a positive impact on the world by inspiring others to adopt a vegan lifestyle. She firmly believes that being vegan is neither complicated nor expensive, but rather a simple change in mindset and daily routine. Ultimately, Rose aims to foster a community where individuals can unite over their shared love of vegan food and compassion for animals.