Alex is a mother of two boys who started writing a blog in 2013 as a way to capture her thoughts and emotions as she entered into motherhood. Alex started writing a blog to preserve happy memories with her husband and child. Her blog primarily focuses on motherhood, family travels and adventures, home interiors, and vegetarian family food.

Alex is also a self-confessed crazy cat lady, with five cats as part of her family. She has collaborated with several brands, both established and start-ups, in order to support her family while putting time and effort into her blogging and video-making pursuits.

In addition to her blog, Alex has also been working hard on her YouTube channel where she shares videos about the same topics. As a busy mom, she finds inspiration from her passions and hobbies such as British history, cuddling with her cats, taking photos, making videos, and exploring new places.