The blog is owned and written by Linda, a midlife mother from Cardiff who resides in the Vale of Glamorgan with her husband, Mathew, and their two children, Caitlin and Leuan. Linda left her job in Legal Services Marketing in 2007 to care for her children, and she has since become a professional blogger and stay-at-home mom.

This blog covers a wide range of parenting topics, with a particular focus on the experiences of having a baby at the age of 40. Linda also shares insights on juggling the needs of elderly parents while raising her children. It features posts on health issues, including mental and physical health, and Linda shares her personal experiences with tinnitus and strategies for managing stress and anxiety.

In addition, Linda also writes about food and family-friendly restaurants in the area, and she enjoys trying out new beauty products and fashion looks. As an experienced marketer with over 25 years in the field, Linda brings her passion for fashion, beauty, food, travel, and culture to her blog, where she frequently discusses these topics.